New Forest tour operator appointed as official Marketing partner
More Than a Tour has been named as an official Marketing partner for upcoming round of the Louis Vuitton America's Cup World Series Portsmouth in July.
The event from 22-24 July 2016 features some of the world’s best sailors and fastest boats, including Land Rover BAR's Sir Ben Ainslie, the most successful Olympic sailor of all time.
More Than a Tour operates bespoke and sustainable tours across the New Forest, including to visitors from cruise ships docked in Southampton.
Under a new partnership with the Louis Vuitton America’s Cup World Series, More Than a Tour will offer hassle-free trips to the event in Portsmouth from London, Poole, Bournemouth, the New Forest, Southampton and Portsmouth and airports across the South. All-inclusive packages are £75 for adults including coach travel, entry to the Race Village, lunch, exclusive Tech Zone tour and an official souvenir program. Official VIP Hospitality packages are also available via their website.
Charlotte Kootstra, marketing manager, Louis Vuitton America's Cup World Series said: “We are looking forward to working with the More Than a Tour team who are providing a unique solution for the event. We are keen to widen access to the event while ensuring that sustainable methods of transport are utilised. More Than a Tour have been selected as a partner due to their ability to innovate solutions to meet the needs of visitors, the world series and the local community. They will be promoting and selling ticket packages, including coach transport and offer a unique way for visitors to enjoy the event in July.”
Paul Sherry, who co-founded the company with two colleagues who all live in the New Forest also commented: "We are very excited to be working with the Louis Vuitton America's Cup World Series Portsmouth team to offer innovative, cost-effective and sustainable solutions for the event. More Than a Tour are committed to the sustainability of the New Forest and surrounding areas and this partnership also reflects our shared vision of greater event access whilst minimising environmental impact."
Paul Sherry sits on the board of the New Forest Tourism Association and works closely with authorities and stakeholders to ensure that sustainability and protection of our environment remains at the top of the agenda when growing the visitor economy.
The partnership has the backing of New Forest leaders and the New Forest District Council leader, Cllr Barry Rickman, commented: “We are delighted to support the partnership between More Than a Tour and The Louis Vuitton America's Cup World Series Portsmouth. We work closely with the company to deliver our objectives of sustainable tourism across the New Forest and this will be a great opportunity for visitors to and residents of the New Forest to access this world class event. With Sir Ben being one of our most famous son’s, we wish him, the America’s Cup team, Portsmouth and More Than a Tour all the very best for this leg of the world series.”